Senior Lead - Digital GTM Transformation - Visual Merchandising (VM) Tool / Senior Lead - Digital GTM Transformation - Visual Merchandising (VM) Tool

On AG - September 30, 2025

At a Glance:

We are seeking a dedicated and visionary Digital GTM Transformation Senior Lead to spearhead the implementation of a visual merchandising tool (virtualretail.io), ensuring its seamless integration into our Go-to-Market (GTM) ecosystem. This pivotal role focuses on building, enhancing, and rolling out key assortment visualization capabilities, implementing a dedicated digital platform, and continuously improving the tool to support our evolving GTM engine. Your contributions will play a critical role in increasing visibility, accuracy, and consistency in decision-making across various functions, including design, merchandising, visual merchandising, sales, marketing, and retail activities.

Your Team:

The Digital GTM Transformation team is part of the Commercial Operations organization at On. We lead initiatives that enhance and scale our go-to-market (GTM) processes through the strategic implementation and utilization of digital tools. Our emphasis is on making GTM teams and operations more efficient, connected, and future-ready. Collaboration with teams across Commercial Operations, Commercial Strategy, Product, and Technology is at the forefront of our efforts.

Your Mission:

  • Lead the strategy, implementation, and evolution of our visual merchandising platform as a foundational enabler for seasonal and long-term go-to-market excellence.
  • Translate cross-functional business priorities into scalable platform capabilities, ensuring alignment across merchandising, visual merchandising, sales, retail, and brand experience functions.
  • Develop and refine immersive virtual environments (e.g., stores, showrooms) by leveraging 3D assets to elevate product storytelling, planning, and buyer engagement.
  • Drive the integration strategy with core systems and workflows, ensuring data consistency and automation across the merchandising and commercial tech stack.
  • Lead change management efforts across global and regional teams, serving as a key enabler of adoption, process alignment, and behavior change across design, merchandising, sales, and retail functions.
  • Act as the primary liaison with engineering, IT, and external partners, ensuring the platform roadmap is delivered with agility, scalability, and future-readiness in mind.
  • Embed the platform within our end-to-end GTM process, collaborating with global and regional stakeholders to streamline planning, visual merchandising, and sell-in experiences.
  • Champion a user-centric approach by institutionalizing feedback loops, owning training frameworks, and ensuring best-in-class tool performance during key commercial milestones.
  • Define success metrics and track impact across omnichannel alignment, buyer decision-making, and sell-in effectiveness.

Your Story:

  • Experience: You have 8+ years of experience in digital transformation, ideally within visual merchandising or retail tech solutions.
  • 3D Fluency: You are familiar with 3D assets, tools, and workflows (e.g., SketchUp or similar design software). The ability to create or edit store layouts and fixtures independently is a strong plus.
  • Strategic & Tactical Balance: You can seamlessly shift between strategic thinking and hands-on execution, connecting long-term vision with day-to-day delivery.
  • Technical Fluency: You possess a strong understanding of AV/VR technologies, data structures, system integrations, and software implementation processes.
  • Project Management Skills: You demonstrate a proven ability to manage complex implementations involving multiple stakeholders and diverse requirements.
  • Stakeholder Management: You excel in collaboration across business teams, engineering, and external partners.
  • Analytical Mindset: You can translate business challenges into actionable product requirements and data-driven insights.
  • Change Management Experience: You are adept at driving adoption and behavior change across large, decentralized organizations.
  • Industry Knowledge: Experience in the sports or fashion industries is a plus.

What We Offer:

We provide a dynamic, challenging, and sporty environment, recognized as the 'fastest-growing sports company' of its time. With offices around the globe, we are an international team focused on innovation and creating something exceptional. We foster an active environment where everyone strives for excellence and can achieve their full potential. Your contributions will matter, and your team members will be among the best in their respective fields.

If you are driven to elevate On to the next level and are curious about this opportunity, we encourage you to apply online using the form below and join the ONiverse!

On is an Equal Opportunity Employer. We are committed to creating a fair and inclusive work environment, where all recruitment, advancement, and retention decisions are free of discrimination.

Location : Zürich
Country : Switzerland

Application Form

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