Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
Purpose of the Role
Hybrid Brand Manager Hematology & Product and Solution Partner, Hematology
Oncology Product & Solution Manager (70%) is responsible for achieving sales targets and enhancing customer experience by promoting Novartis hematology brands to healthcare professionals (HCPs). This role involves building long-term partnerships with HCPs, co-creating solutions to improve patient outcomes, and acting as the “Single Point of Novartis Contact” for in-license communication. The focus is on accelerating the local patient journey by identifying key pain points and fostering networks to drive better services through cross-functional collaboration.
The Hematology Brand Manager (30%) owns and shapes the local strategy for our hematology brand, aligning it with global and regional brand strategies. Key responsibilities include ensuring Marketing Excellence, fostering a competitive mindset, and implementing innovative, customer-focused marketing initiatives to improve patient outcomes. This role involves organizing and leading cross-functional team exchanges and guiding Product & Solutions Partners. This role is part of the Oncology Team and reports directly to the Marketing Lead Hematology.
Major Accountabilities
Product & Solutions Partner (70%)
Maintain and enhance knowledge of products, product strategy, positioning, key messages, services, programs, and company developments. Analyze the market situation and competitive landscape to inform strategies and business decisions.
Strategic Planning and Execution: Develop and implement business plans across the healthcare ecosystem, including key account management (KAM) action plans, to achieve account objectives. Map patient journeys and collaborate with cross-functional teams to address care gaps and enhance discharge management.
Contribute positively to the Sales, Marketing, and Medical teams by sharing business insights based on deep competitive analysis, and developing cooperative relationships to achieve team and company objectives.
Foster strong relationships and partnerships with key customers, ensuring a best-in-class experience and satisfaction. Leverage existing networks and establish new ones to improve access to therapy and patient outcomes.
Operational Efficiency and Performance: Achieve sales, productivity, and performance targets within budget and timelines. Execute coverage and frequency plans, monitor brand performance using appropriate tools, and take corrective actions as needed. Ensure timely and accurate reporting and handle customer inquiries professionally.
Hematology Brand Manager (30%)
Co-lead short- and long-term disease area plans and the Hematology Brand Team, develop and implement marketing strategies, and continuously apply market insights and competitor knowledge.
Create and execute national promotional campaigns and tactical plans within budget, monitor and analyze their effectiveness, and ensure budget accuracy (budget accuracy of +/- 3%) and compliance with regulations.
Develop and manage the omni-channel communication plan, coordinate content creation with relevant teams, and monitor engagement impacts, adjusting strategies as needed.
Foster an innovation mindset, encourage out-of-the-box thinking, and drive experimentation for continuous improvement of omni-channel strategies and brand executions.
Understand patient journey drivers, coordinate and fuel disease area partnership projects, share best practices, and support Patient Service Programs in co-creating solutions with key accounts. Share best practices above the country level.
Ensure that patient views are incorporated into business decisions and solutions, enhancing patient engagement and outcomes in alignment with Novartis' objectives.
What You’ll Bring to the Role
Bachelor's degree in Marketing, Business, Life Sciences, or validated equivalent through professional experience.
Fluency in German and English; French is a plus.
2+ years of professional experience in pharmaceutical sales, focusing on the ethical promotion of products to specialist physicians.
Proven experience in brand management, preferably in the pharmaceutical or healthcare industry; experience in Oncology/Hematology is a plus.
Ability to work effectively in a cross-functional team environment.
Strong analytical and problem-solving skills.
Why Novartis?
Helping people with disease and their families takes more than innovative science. It requires a community of smart, passionate individuals like you. Collaborating, supporting, and inspiring one another to achieve breakthroughs that positively impact patients’ lives. Ready to create a brighter future together? Learn more.
Benefits and Rewards
Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: Discover Benefits.
Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams that represent the patients and communities we serve.
Accessibility and Accommodation
Novartis is dedicated to working with and providing reasonable accommodations to all individuals. If, due to a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, please contact us at to discuss your needs. Please include the job requisition number in your message.
Join Our Novartis Network
If this role is not suitable for your experience or career goals but you wish to stay connected and hear more about Novartis and our career opportunities, join the Novartis Network here.
Apply online using the form below. Only applications matching the job profile will be considered.