Head of Marketing, Communication & TV - Full-time | Lausanne
Your Mission
At World Gymnastics, visibility, reputation, and partnerships are essential to supporting the Federation’s mission and sustainability. Based in Lausanne, the Head of Marketing, Communications & TV defines and coordinates global positioning across marketing, institutional communication, media, and broadcast while leading a dedicated team of professionals. Reporting to the Secretary General, this role ensures coherent brand, messaging, and content strategies while directly contributing to revenue and partnership development through enhanced visibility, media value, and sponsorship support.
Your Responsibilities
- Define and implement an integrated marketing, communication, and TV strategy aligned with organizational objectives and governance priorities.
- Ensure consistent brand identity, messaging, and tone across all platforms, channels, and audiences.
- Oversee institutional media relations and public communications, including high-visibility and sensitive situations.
- Define strategic orientations for TV and broadcast activities, ensuring editorial coherence and value creation while operational delivery remains under the responsibility of sport and operations functions.
- Support revenue and partnership development by strengthening the visibility, positioning, and activation value of FIG events, media assets, and content.
- Contribute to sponsorship and partnership initiatives by developing coherent brand platforms, visibility assets, and communication frameworks across marketing, communication, and TV.
- Coordinate digital platforms, editorial content, and publications across written, digital, and audiovisual formats.
- Lead internal communication initiatives to support organizational clarity, alignment, and engagement.
- Manage and coordinate a small multidisciplinary team, ensuring alignment, efficiency, and quality of delivery across marketing, communication, and TV activities.
- Advise the Secretary General on reputation, communication, visibility, and partnership-related matters.
About You
- University degree in Marketing, Communications, Media, or a related field.
- At least 10 years of experience in marketing, communication, or media roles within international sport environments; familiarity with the specificities of gymnastics and its competitive ecosystem is considered a strong asset.
- Demonstrated exposure to broadcast or audiovisual environments at a strategic level.
- Proven experience contributing to revenue and partnership development.
- Strong understanding of brand management, media relations, and commercial visibility.
- Excellent communication and stakeholder management skills.
- Fluency in English and French; other languages are an asset.
- Valid Swiss working permit.
We Offer
- The opportunity to contribute to a leading international sports federation with global reach and strong institutional visibility.
- A senior role combining strategic influence, cross-functional coordination, and contribution to revenue and partnership development.
- A human-sized, multicultural environment fostering collaboration, trust, and professional autonomy.
- A position offering a diversity of challenges, international exposure, and meaningful impact.
About World Gymnastics
The Fédération Internationale de Gymnastique (FIG) — operating under its brand World Gymnastics™ — is the international governing body recognized by the International Olympic Committee (IOC) for the sport of gymnastics. Founded in 1881, FIG is the oldest established international federation of an Olympic sport and has been part of the Olympic Games since their revival in 1896. FIG governs nine sports: Gymnastics for All, Men’s and Women’s Artistic, Rhythmic, Trampoline & Tumbling, Acrobatics, Aerobics, Parkour, and Paragymnastics. Through the World Gymnastics™ brand, the federation promotes participation, inspires engagement, and supports the long-term development of the sport worldwide. FIG brings together 165 member federations and engages millions of athletes, coaches, officials, and fans, making gymnastics one of the world’s most widely practiced and watched sports.
World Gymnastics™ is a trademark of the Fédération Internationale de Gymnastique (FIG).
At World Gymnastics, we foster trust, promote equality, celebrate diversity, and ensure gymnastics thrives with integrity, innovation, and inclusivity worldwide.
Apply Online
Apply online using the form below. Only applications matching the job profile will be considered.