About Abbott
Abbott is a global healthcare leader dedicated to helping people live fuller lives at every stage. Our diverse portfolio of life-changing technologies spans the entire spectrum of healthcare, encompassing leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. With a workforce of 114,000 colleagues, we proudly serve people in more than 160 countries.
Position: Global Brand Manager Gastro
We are seeking a talented Global Brand Manager for our Pharmaceutical Division Headquarter located in Allschwil-Basel. This role is pivotal in defining our business and marketing strategy to ensure sustainable growth for our Gastro brands portfolio in key markets.
Primary Job Function
The Global Brand Manager will implement comprehensive marketing plans and tactics, ensuring full support from regional teams and affiliates, ultimately leading to commercial success.
Core Job Responsibilities
- Develop and champion marketing brand plans aimed at enhancing the growth of Gastro brands in key indications, outperforming competitors, and driving overall brand growth that surpasses the market.
- Conduct essential market insights and research to address significant questions regarding unmet needs and customer experiences, integrating these insights into activation strategies.
- Establish global inspirational goals for brand indications while driving brand positioning, competitive differentiation, and messaging.
- Design, plan, execute, and monitor key marketing programs for brand indications through a portfolio selling approach and multi-channel execution, engaging key customers (HCPs/Pharmacists/Patients).
- Create a global launch plan for brand indications, establishing priorities for alignment and execution, and monitor implementation closely at the affiliate level.
- Communicate effectively with local marketing and sales teams to execute marketing programs, reviewing and refining affiliate marketing plans to align with strategic goals.
- Ensure optimal utilization of the promotional support budget to enhance both brand top-line and bottom-line performance.
- Develop monitoring mechanisms for assessing marketing program execution, preparing monthly reports for senior management, performance dashboards, monthly highlights, and relevant ad-hoc presentations.
- Coordinate and promote the sharing of best practices across regions and affiliates.
Minimum Education
University degree (preferably in Science and/or Business), ideally complemented by an MBA or similar postgraduate marketing qualification.
Minimum Experience/Training Required
- At least 5 years of pharmaceutical sales and marketing experience in an affiliate or region, with exposure to global project initiatives.
- Proven success in Rx brand management, preferably managing Gastro franchise products.
- Experience in OTC brand management and the creation of DTC campaigns.
- Experience working in Emerging Markets is a significant advantage.
Languages
Fluency in English is required. Additional languages such as Chinese, Hindi, Russian, or Spanish are a plus.
Core Skills
- Insight and foresight in brand building strategy and planning.
- Innovation and portfolio expansion.
- Launch excellence and multi-channel customer engagement.
- Financial acumen and performance measurement.
Competencies/Attributes
- Extensive knowledge and expertise in Gastro.
- A winning mentality with a "can-do" attitude, innovative thinking, and a strong customer focus.
- Results-driven with an enjoyment of hands-on work and pragmatic solutions.
- Ability to influence across functions within a matrix organization.
- Strong anticipation and planning skills.
- Proactive in identifying opportunities and issues, aligning stakeholders, and executing action plans independently.
- Demonstrated innovative thinking with a track record of translating concepts into tangible results.
- Exceptional communication and interpersonal abilities.
- Strong analytical and diagnostic skills.
- Able to thrive in a fast-paced and changing environment.
- Good project management skills.
Apply Now
If this opportunity resonates with you and you believe you have what it takes, apply online using the form below. Please note that only applications matching the job profile will be considered.