Join Cultural Care Au Pair as Our Director of Digital Marketing
At Cultural Care Au Pair, we believe that connections can change lives, and an effective digital strategy brings those connections to life. We are seeking a hands-on, strategic Director of Digital Marketing to lead our global growth from Zurich, Switzerland, helping families and au pairs share transformative experiences around the world.
In this leadership role, you will shape our approach to attracting, engaging, and converting two core global audiences: U.S.-based host families and international au pairs. You will manage a high-performing digital marketing team in Zurich, collaborating with colleagues across the U.S., Europe, Latin America, and South Africa. Your ability to combine strategic planning with hands-on leadership will be crucial as you connect data, creativity, and performance to drive measurable growth at scale. You will report directly to the Vice President of Marketing.
Key Responsibilities
- Develop and execute a global digital marketing vision that enhances awareness, engagement, and customer conversion for both host families and au pairs.
- Lead, design, and deliver integrated campaigns across various channels—including paid and organic search, social media, display advertising, community marketing, affiliate programs, and emerging platforms—to accelerate growth and reinforce brand impact.
- Ensure alignment of paid media strategy, brand positioning, and audience segmentation with business objectives and seasonal targets.
- Manage a high-performing digital marketing team, fostering a culture of innovation, accountability, and pursuit of excellence.
- Communicate digital performance and strategic priorities to senior leadership with clarity and insightful analysis.
- Establish a performance-driven culture through clear KPIs, test-and-learn methodologies, and data-driven optimization across all campaigns.
- Collaborate with cross-functional teams across Sales & Recruitment, Marketing, Creative, and Technology to ensure digital strategies are cohesive and integrated.
- Develop regionally tailored strategies that reflect cultural insights and behavior trends in Europe, Latin America, South Africa, and the U.S.
- Monitor industry trends and digital innovations to continuously enhance our approach and maintain a competitive edge.
Qualifications
- 10+ years of progressive experience in digital marketing, with a proven track record in leading international customer acquisition and growth strategies.
- Demonstrated leadership in managing multi-market campaigns, ideally in both consumer and service-oriented industries.
- Experienced team leader committed to developing talent and building high-impact teams.
- Expertise in managing paid media platforms (Google, Meta, LinkedIn) and analytics tools (Salesforce CRM Analytics, Google Analytics, etc.).
- A strategic thinker with robust analytical skills, able to translate data into actionable plans.
- Excellent communicator with a global mindset; skilled in building consensus and achieving alignment across diverse regions and time zones.
- Experience marketing to international audiences and navigating multicultural environments.
- Fluency in English is required; additional languages (especially German, Spanish, or French) are advantageous.
- Bachelor’s degree required; MBA or advanced degree preferred.
About Cultural Care
We seek doers—creative, collaborative, and driven individuals who are passionate about education, communication, and travel. We are proud to be the largest and most trusted au pair organization globally, having successfully placed over 120,000 au pairs in welcoming American homes since 1989. Our program is strictly regulated, ensuring every participant has a remarkable experience.
As part of Cultural Care Au Pair, affiliated with EF Education First, the world leader in international education, our work transforms lives and fosters global citizenship. Our products empower individuals worldwide, providing confidence and freedom. We are proud to be an equal opportunity employer, dedicated to creating a work environment free from discrimination and harassment.
Ready to Join Our Mission?
If you are excited about the opportunity for an international career with a dynamic and forward-thinking company, we want to hear from you. Apply online using the form below. Please submit your application, including your CV and cover letter in English. Please note that only applications matching the job profile will be considered.